What Is Video Commerce?
Video commerce is live video sales built into the moment a shopper is already on your website — not a livestream event, and not a support call. Here is how it differs from both, and what it takes to run it well.
Team Oktium
Articles
Facts, definitions and comparisons on video commerce, virtual consultations and running a service business over live video.
Have You Found Your Differentiator? A Lesson From Automotive Retail
Price and selection are the easiest things for a competitor to copy. A look at what actually differentiates a dealership — or any considered-purchase business — from the rest.
Team Oktium
Brick-and-Mortar vs. Digital Commerce: Showrooming, Webrooming, and Why the Line Is Blurring
Showrooming and webrooming describe how shoppers mix physical and online research before buying. Here is what each term means and three concrete ways to design for both.
Team Oktium
Productive Boredom: What Sales Staff Can Do During Empty Sales-Floor Hours
Webrooming has shifted retail research online, leaving in-store sales staff with idle time. Here is how that time converts into online sales instead of going to waste.
Team Oktium
The Four Ways Online Shopping Is Still Inconvenient
Online shopping is not frictionless. Fraud risk, unreliable product photos, shipping delays, and chatbot-only support are the four recurring complaints, and here is what actually fixes each one.
Team Oktium
Video Commerce: Show and Tell, Not Click and Guess
Recorded video, livestream, and live video calls are three different forms of video commerce, and they convert differently. Here is what separates them.
Team Oktium
Retailtainment: Winning Customers by Designing for Emotion, Not Just Price
Retailtainment is the practice of adding entertainment and human interaction to a store visit. Here is the research behind why it works and three concrete ways to apply it.
Team Oktium